Great modern leaders
are made, not born.

We are a leadership development practice with a simple purpose 

 making modern leaders 

Because great modern leadership matters more than ever.

But leading can feel hard in this challenging world. 

And it doesn’t have to feel like that.

You can learn to lead.  

  • “Alison literally changed my life. I walked in very sceptical and walked out a better creative leader.”

    Gary Steele, CCO, DDB New Zealand

  • “Alison is a truly exceptional coach to any leader – no matter the business. She is thoughtful and empathetic, challenging and perceptive in equal measure. Every ambitious business needs an Alison to help fuel its long-term growth aspirations. She is a joy to work with.”

    Jason Cobbold, CEO BMB and Chair, GB Snowsport

  • “Having worked with two or three professional coaches I recommend Alison wholeheartedly as an exceptional, high-level, creatively savvy Executive Coach. If you get the chance to work with her I’d strongly recommend you seize that chance immediately.”

    Will McInnes, CMO, SER Group

  • “Being coached by Jen ranks among the best choices I've made for my career. She got to the heart of my problems and helped me discover tangible solutions collaboratively and engagingly. Most powerfully, she helped me better understand myself. I highly recommend Jen to anyone."

    Dan Davis, Global Head of Comms, Pirate

  • “Alison embodies sheer excellence. For the past decade, we've partnered with her at the GLP. She has played a pivotal role in the development of our rising leaders, seasoned executives and CEOs. Undeniably, we've benefitted greatly from her expertise and guidance."

    Rhonda George, Global Chief L&D Officer, TBWA

  • "Alison is a highly skilled coach with a unique combination of knowledge, experience, and passion for developing leaders. With her exceptional empathy and gift for distilling complex concepts into actionable strategies, she creates a space for leaders to learn to lead with purpose and impact."

    Jay Kantar, Executive Director Talent Development & DEI, Media Arts Lab

  • "Alison is the perfect coach for people like me who think they won't enjoy being coached. She doesn't try to make you a different person. She just makes you lead in a better way."

    Matthias Storath, CCO, HeimatTBWA

  • “Jen is a knowledgeable and empathetic coach. Her practical strategies and advice helped give me the tools and confidence to go after what I wanted - and get it!"

    Laura Kidd, Senior Comms Partner, Lego

  • "Leadership might look good on paper, but it's applying those ideas day-to-day that's tough. Alison is brilliant at bridging that gap. She offers a leadership style that's tailored to you, practical, and sustainable — the kind you can truly commit to and that proves effective in the real world. "

    Damien Le Castrec, CSO Lucky Generals

  • "Alison's had a real impact on our business. She's accelerated the skills of our team, but also helped us at critical points on our journey. We've been lucky to have her and have grown up quicker as a result, not just as people but as an agency."

    Jo Carr, Co-Founder & Chief Client Officer, Hope&Glory

  • "When I think about modern leadership, there is so much that Alison brings that allows you to really find relevant applications within your day-to-day and watch them have meaningful impact. I could not recommend working with Alison more. She has transformed my style."

    Emma Toth, Chief Client Officer, VML Canada

  • “Jen is an exceptional leadership coach, very progressive coupled with high EQ. She was generous and sincere in exploring my values and leadership potential at a pivotal moment in my career. Jen comes on high recommendation and will help to unlock your authentic leadership potential.”

    Alex Holt, VP Marketing (North America) GHD

  • "I’ve been fortunate to be part of multiple group coaching sessions with Alison and the experiences have been career and life-changing. I can’t imagine anyone more perfectly suited to coaching leaders of all levels and personality types."

    Adam Rose, Creative Director, GMR Marketing